Marketing Management in the 21st Century

Marketing Management in the 21st Century

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Suitable for introductory MBA Marketing courses, this text provides an introduction to the role of marketing in the corporation - both at the level of the firm and the marketing function. it focuses on what the prospective manager needs to know about developing marketing strategy and managing the marketing process.... cents per lb. and the probability that unit sales would in fact exceed 53.3 (32) million lbs., should be key inputs into the decision of whether or not to reduce ( raise) prices. ... Note that low VMRs imply high variable costs and low fixedanbsp;...

Title:Marketing Management in the 21st Century
Author: Noel Capon, James M. Hulbert
Publisher: - 2001

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