What's Your Purple Goldfish?
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.How do you stand out in a sea of sameness? Whata#39;s Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras).
| Title | : | What's Your Purple Goldfish? |
| Author | : | Stan Phelps |
| Publisher | : | - 2012-01 |
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